We partnered with The Terrace and Outdoor Gardens at the Times Square EDITION to create a dynamic video highlighting their new Earth Day dish, featuring avocado as the star ingredient. Our team captured an intimate interview with Chef John Fraser, diving into his approach to sustainable cooking and how it shapes his restaurants. After the shoot, we wrapped the story with a series of crisp, professional portraits of Chef Fraser and detailed shots of the dish—designed to elevate both their press coverage and digital presence.